SÃO PAULO · ROME · MILAN

Your team speaks English.
Can they negotiate in it?

Concept trains professionals who already speak English to use it with confidence at work. Our method teaches what standard courses skip: register, pragmatics, and timing under pressure.

See how the method works

Your question

The Concept team is made up of coaches built on the Concept Method. Your people talk to them in the Concept Coach app on the days without a lesson.

Would your team get these right? Take the 5-question test

THE PROBLEM

Fluent on paper. Hesitant in the room.

Your people passed the test. They read the contracts, they follow the calls. But in the negotiation, the board update, the difficult client conversation, they hesitate. They soften when they should hold firm, or push when they should hedge. The deal doesn't fail on grammar. It fails on tone.

That gap isn't vocabulary. It's pragmatics, register, and timing: the layer standard courses rarely teach, because it's harder to test and harder to sell. It's also the layer your senior people are judged on, in every room that matters.

THE FOUNDER

Founded by a teacher. One method, 25 years in.

Concept was founded by Pedro Gigollotti, who has taught professional communication for 25 years in six countries: Brazil, the USA, England, Ireland, Malta, and Italy. That experience is why Concept can teach how English changes between a London boardroom, a New York sales call, and a Milan negotiation.

Pedro designed the Concept Method and directs every program. He also works in teacher training, Cambridge examination preparation, and syllabus design. Every Concept lesson follows the method he designed, the same way each time.

Teacher training

The Concept Method is written down for teachers. Pedro trained teachers for twelve years as academic coordinator at Concept Idiomas in São Paulo.

Cambridge examinations

Experience preparing candidates for Cambridge English exams.

Syllabus & project design

Concept builds the curriculum around your context: your industry, your scenarios, and your communication goals.

WHAT CLIENTS SAY

Judge the method by the people who lived it.

“

So grateful for his teaching approach and methodology. Effective learning is important for effective communication: the how and why determine how your register and tone of voice can be tailored to the challenging current landscape of communication.

Serena Pistillo

Executive Coach & Business Advisor, ICF ACC

“

After one month I can say Pedro is more than an English teacher. Thanks to his extensive experience in English and psychology he quickly understood my needs and adapted the learning to my goals and personality. His lessons are interactive, dynamic, and never boring.

Giuseppe De Luca

Design Lead, Bending Spoons

“

Pedro is an incredible professional. From day one he understood exactly where my gaps were and took me where I wanted to go. Unlike the classic English courses, Pedro teaches you the language for real, breaking out of the usual patterns.

Davide Russo

Executive Search & Leadership Advisory, Financial Services

“

I tried several English programs with different teachers, but Pedro and his approach are unique. The best ever, no doubt.

Serena Delmonte

Treasury Manager, Bending Spoons

“

Pedro is not the classic English teacher, he is fantastic. His method is tailored, extremely effective and useful for improving communication in English. For the first time ever I like taking English classes and I can really see results.

Laura Duglio

Tax, Bending Spoons

“

Two years of lessons and they are never trivial. He has a background and a competence that put him well above a simple English teacher.

Dario Giliberti

Regional Sales Manager, Changan Italy

THE BOOK SERIES

The method, in print.

Professional English Practice and Calibrated Speech put the same register and pragmatics work into a page you can read on your own time, structured by CEFR level, from your first sentence to full command.

See the books

WHO WE WORK WITH

Trained for the rooms your revenue depends on.

Leadership & client-facing teams

Executives, sales, and account leads who negotiate, present, and defend positions in English, where tone carries as much weight as terms.

International & expanding companies

Teams working across borders and cultures, where a misread register costs credibility with partners, investors, and clients.

HR & L&D departments

Buyers who need progress they can report: levels on the CEFR scale and a monthly report with hours and attendance.

THE METHOD

A method with a mechanism, not just a name.

Lexical Approach

Language is taught the way it's actually used, as chunks and collocations rather than isolated grammar. Roots, trunk, branches, leaves: every lesson grows from real context, not a word list.

Constructivism

Students reason through grammar by comparing it to their own native language, and reach conclusions themselves. A rule you derive sticks longer than one you're handed.

Psycholinguistics

Knowing the language is useless if your brain cannot retrieve it under pressure. We analyze cognitive load, working memory limits, and mother-tongue interference to build rapid automaticity. We don't just train what you say; we train how your brain accesses it when the stakes are high.

THE TRIPLE A CYCLE. EVERY LESSON.

Where the difference actually shows up.

Access

Students meet new language in a real, unmodified context: an email, a call, a negotiation.

Analysis

The key step. Every expression is mapped onto five registers, from frozen to intimate, so students learn exactly when a phrase costs them credibility.

Activation

That language gets used right away, in a scenario close to what the student will actually face at work.

LEVELS

Levels the market already recognizes.

Every program is mapped onto the CEFR scale, from A1 to C2. The CEFR is the international standard for language levels.

Beginner

Elementary

Intermediate

Upper-Int.

Advanced

Mastery

THE PROGRAMS

Built around you, not a catalogue.

There is no fixed menu. We design each program around the conversations your people actually have with clients, in meetings, and in negotiations.

Individuals

One-to-one work with a senior professional who needs to perform in a specific room: a board, a pitch, a negotiation.

Company programs

Programs for several people in one company. Each person has individual lessons, and the company receives a monthly report with hours and attendance.

Your sector, your scenarios

Concept has built programs across finance, law, logistics, marketing, HR, and negotiation. Whatever your field, we write the syllabus after we understand it, not before.

Online

Individual lessons

CEFR A1 to C2

THE LEARNING

Pace tied to progress, not the calendar.

Hours follow the learner's progress. A learner who reaches the goals of a stage early moves to the next stage without waiting for a fixed calendar.

Level reached over 6 months

Illustrative: how progress-based pacing compares with a fixed calendar.

Fixed-calendar courseConcept (progress-based)

Points per skill, per assessment

How Concept weights the four skills.

We give speaking and listening more weight on purpose, because work happens in real time. The company receives a monthly report with hours and attendance.

WHY CONCEPT

What every Concept program includes.

Speaking practice in real time in every lesson

Practice between lessons in the Concept Coach app, on the same method

Feedback from a teacher in every lesson

Levels on the CEFR scale

A syllabus written for your company's work

HOW TO START

One call. No charge, no obligation.

Before anyone commits to anything, we run a 45-minute diagnostic call. We speak with one or two of your people and tell you where they have difficulty under pressure and what it would take to fix it. Then you decide whether to go further.

45 minutes

A real conversation with your people, not a sales pitch. We need to hear them speak before we can diagnose anything.

A written diagnosis

You get an honest written assessment: the current CEFR level, the specific gaps, and whether training is worth it.

Then you decide

If it makes sense, we write a proposal built on what we heard. If it doesn't, we will tell you that too.

Concept works with a limited number of clients at a time, so that every program follows the method. If we are a fit, we will tell you what availability looks like.

QUESTIONS

What people ask before they start

What is Concept?

Concept, also called The Concept Method, is a business English training company. It trains professionals who already speak English to use it with confidence at work.

Who is it for?

Individuals and teams: leadership and client-facing teams, international and expanding companies, and HR and L&D departments that need progress they can report.

How does the method work?

Every lesson follows three steps: Access, Analysis, and Activation. The method teaches what standard courses skip: register, pragmatics, and timing under pressure.

Where does Concept teach?

Concept works with professionals in São Paulo, Rome, and Milan. Programs run online, for one person or for several people in a company.

How is progress measured?

Every program is mapped to the CEFR scale, from A1 to C2. The company receives a monthly report with hours and attendance.

What happens between lessons?

Learners practice in the Concept Coach app with the Concept team: seven coaches built on the Concept Method and led by Netto, academic director.

Are there books?

Yes. Professional English Practice is a series of five books, from A1 to C2, with one book on phrasal verbs. Calibrated Speech is a pronunciation manual for Brazilian speakers of American English.

How do I start?

With a free 45-minute diagnostic call. We speak with one or two of your people, and you get a written diagnosis with the current CEFR level and the specific gaps. Then you decide.

GET IN TOUCH

Let's build the program for your team.

Tell us the team, the goal, and the deadline. We will come back with a written proposal. Programs run online, for one person or for several people in a company.

Or write to us directly: contact@theconceptmethod.com

Pedro Gigollotti · Founder & Academic Director

Your team speaks English. Can they negotiate in it?